The Future of Luxury: Emerging trends for super prime property development
“Bringing out the personality of a building is the biggest focus in luxury developments now,” said Niccolo Barratieri di san Pietro, CEO of super-prime developer Northacre at the tenth annual Luxury Futures Forum.
The afternoon event, held at Claridge’s, saw trend forecasting agency The Future Laboratory coining a series of concepts to illustrate how the future of the luxury industry is shaping up. Northacre, as London’s most prolific super-prime developer (650 units to date) and the Forum’s lead sponsor, had a lot to say about how these concepts and trends are being reflected in the prime residential arena.
“Bringing out the personality of a building is the biggest focus in luxury developments now,” said di san Pietro (pictured above) in conversation with Future Lab’s Chris Sanderson (pictured below). “People want to live somewhere that reflects something fundamental about who they are.”