From swish riverside studios to palatial penthouses in the heart of Mayfair, a spate of ambitious new development projects is transforming areas across central London
Mayfair Times
Designed by prestigious architecture firm Squire & Partners – the master planners behind Chelsea Barracks, One Tower Bridge and Clarges Mayfair – and overseen by leading property developer Northacre, The Broadway sees six striking residential towers turned into luxury apartments. Set on the former site of the Metropolitan Police HQ, the development’s residences offer soaring views across Westminster – Big Ben, Buckingham Palace and the Houses of Parliament all feature – and beautifully minimalist interiors.
Stretching from cosy one-bedroom apartments to five-bedroom penthouses, The Broadway is indicative of a growing demand for discreet luxury: it is striking without being showy and its interiors reflect that understated ethos. Featuring refined oak and marble interiors with floor-to-ceiling windows, the hotly-anticipated development lets its sweeping vistas and five-star, hotel style
facilities do the talking.
Set in the bustling shopping, dining and office community of Orchard Place, St James’s, the one million sq ft mixed-use development is becoming a food and wellness hotspot, with dining destinations like Farmer J and Nostos sending queues around the block. Commercial tenants are set to include offices, shops and restaurants as well as a new, specially-commissioned sculpture by British artist Nick Hornby.
Boasting the largest freestanding swimming pool in central London, a fully-equipped gym, personal training rooms, yoga and stretching suites, a steam room and treatment rooms, occupants have access to a host of wellness facilities. There is also a games and leisure lounge with a screening room, along with private meeting rooms and work spaces for the more serious stuff. Residences at The Broadway are selling fast. In May, £32 million of sales were completed in a week, adding to £100 million-worth of sales in the first quarter of 2023. Call 020 7349 8000 or email enquiries@northacre.com