ALL INCLUSIVE – L-J Andrew visits London’s prime Westminster address, The Broadway, to explore this chic city escape and take in its crowning asset, the incomparable views.


As I glide through the doors at Westminster’s The Broadway, kindly opened by the concierge, the hustle of the city slips away like a happily forgotten memory.

In the heart of ceremonial London, a stone’s throw from London’s most magisterial of Royal Parks, bordered by three Palaces and at the beating heart of Britain’s politics, is what is fast becoming known as the residential jewel of Westminster.

The term well describes The Broadway’s exterior architecture, whose elegant geometry references famous gemstones of the Art Deco era: the Sancy, Cullinan and Paragon. It also reflects the accolades received by residents for living at this highly coveted address.

A rarity in the London landscape, The Broadway is one of London’s finest residential developments offering no fewer than 260 one-to-five bedroom apartments and penthouses in six distinctive towers. At its heart, is a new Parisian-style pedestrian thoroughfare lined with cafes, restaurants, independent retailers and an evolving programme of arts, culture and wellbeing events. Impeccably designed by award-winning Squire & Partners, The Broadway is the practice’s largest project, measuring an astonishing one million square feet.

It’s clear that attention to detail is paramount in relation to the project’s design and finish, with a craftsman’s eye given to fine detailing in natural stone and bronzed metals. The result, is an airy gracefulness and grown-up elegance reminiscent of the most distinguished of Europe’s fine buildings.